When you build SEO content, you might be faced with a question. Should I go for microsites? Adding a microsite in addition to the main website have several benefits as well as disadvantages.
Before you decide to integrate microsites to your SEO content, you should know some important things related to them. It will help you to understand whether you really need them or not.Webryze offers best Toronto search engine optimization consultant to help you with the best SEO tactics that will improve your website performance and rankings.
Before moving directly to pros and cons, you should familiarize yourself with microsites. A much formal definition of microsites says that such sites have a limited and more focused theme. They are considered as a separate entity when it comes to business sites. However, they do relate to bigger websites in one way or the other.
The functionalities and scope of microsites is quite limited while main sites have larger and scopes and functionalities. It can be said that a microsite is just a mere part of a larger main site.
It mainly depends on the nature of business and its products whether a business should have a microsite or not. In some cases, microsites are considered good and useful for the cause of the organization.
For instance, if a business has a special event coming up, they might want to introduce a microsite dedicated to it. Similarly, if there is a product or brand parented by the company and new in the market, it may prosper more with a dedicated microsite for it.
To make it easier for you, here are some good reasons for integrating a microsite to your main site:
· Promote brands that haven’t popularized well enough
· Awareness campaigns about a certain brand
· Promoting new brands
· Launching new products and brands
· Creating customers database and subscriber list
To keep it short, a microsite is a good idea only if there is enough data available to make a new site. It is not a good practice to make a website without having ample amount of information on the page.
Microsites for SEO
Many website owners think that creating a microsite works in their favor because it can get them more traffic. The idea is to build a site that features a product or two which will attract a few customers. A link back to the main site will help the conversion rate. Well, it’s not a workable idea anymore. Your microsite should address to a purpose and should have a general description of your business so that customers don’t have to direct to any other pages.
Google’s algorithm keep on changing and they are smart enough to understand which websites look spam. Microsites just having keywords are therefore filtered out through these algorithms so you need to be smarter than that for better SEO rankings.
Why Not Microsites for SEO?
There are several reasons why not to create microsites. Some of them are given right below:
· Its time consuming to build more sites
· Optimization and formatting a small site takes more time which its quite not worthy of.
· More microsites suggest that your business is quite spread. SEO rankings are based on more comprehensive and compact content.
· Users like to read from one source rather than navigating to different sources.